Common header for all TVB message documents This is the version of the order either being sent or acknowledged in a receipt. Use 2 Product elements for a piggyback pair Formerly ID but really only a simple system code is necessary Description of the station where order is being placed. single station For example Station Call Letters Advertiser (often called client) selling/promoting the Product. Name of Product being Advertised (limited to 255 characters) Estimate Definition, only an ID is required. Estimate description Estimate Starting Date. The Estimate the transmission is based on may begin before or on the same date as the transmission. Estimate Ending Date. The Estimate the transmission is based on may end after or on the same date as the transmission. Agency Client Product Estimate (CPE) codes. Use 2 product code elements for a piggyback pair. Internal references for this Order. For example the agency's order number. This field is generated by the agency system. It will uniquely identify the order for this agency trading partner. In many cases it will simply be the order number. but some systems might reset order numbers on a yearly or some other basis and need addtional characteristics to create a unique id. Earliest Time Spots can Air Latest Time Spots can Air Custom type for demo basis elements A single book is designated by one BookName element. An average is designated by listing multiple BookName elements. The BookName should include the survey period. Rating Service being used (eg. Nielsen, Arbitron) Geography description of surveyed area (MSA, TSA, DMA) Used to define a specialized survey category (eg. Hispanic, Black, Cable). Used to refer to a demo basis by unique id An element for generic demo categories Base custom type for demo elements Defines the demographic grouping. Persons 18+ persons 12 - 17 persons 2 - 12 anyone 2+ or total same as HH or Households Working Women The lower age limit of the demographic. Values are industry typical. 0 should be used for Households and Homes. Should be less than AgeTo. The upper age limit for the demographic. Values are industry typical. The value should be greater than AgeFrom. Use 99 for Households and Homes and when wanting to define no upper age limit. Used to refer to a demo by unique id Base type for selling companies that requires an office. Office Name (can be used for regional office name or for mailing label), limited to 255 characters. The a code for the city in which the office resides. This value is used to provide common context for the office location across trading partners regardless of spelling or formats. Intitially the closest NSI market code should be used. Base type for selling companies that does not require an office. Office Name (can be used for regional office name or for mailing label), limited to 255 characters. The a code for the city in which the office resides. This value is used to provide common context for the office location across trading partners regardless of spelling or formats. Intitially the closest NSI market code should be used. Base type for buying companies. Office Name (can be used for regional office name or for mailing label), limited to 255 characters. The a code for the city in which the office resides. This value is used to provide common context for the office location across trading partners regardless of spelling or formats. Intitially the closest NSI market code should be used. Contact Information person on the order Used to refer to a company by unique id Used to refer to a contact by unique id Used to refer to a office by unique id