A consortium of media industry software vendors has developed Proposal XML, an open-standard spec for sending and receiving electronic spot TV & radio proposals that advances eBusiness for the entire advertising industry.
The consortium includes Donovan Data Systems, eMediaTRADE, Harris RepLine, Marketron, NCC and OneDomain.
Using Proposal XML, comprehensive proposals are sent directly from the seller’s system into the buyer’s system, eliminating faxes and manual re-keying. All trading partners save time and gain efficiencies by electronically transacting business.